I love my Wilier Triestina Mortirolo. It’s a great ride from a historic Italian bicycle company.
Origin & Pronunciation of the Name Both Wilier and Triestina were inspired by Italian patriotism following the World Wars. Wilier is an acronym. W is an abbreviation for the word Viva, which means “Long live”, beginning the phrase: W l’Italia liberata e redenta – Long live Italy, liberated and redeemed. It is pronounced /Vee’-lee-air/.
Triestina is pronounced /Tree-es-tee’-na/ and is the Italian equivalent of our English word triestine, which implies related to the Italian city of Trieste on the Adriatic Sea. Following World War II, Trieste and its surrounding coastal area remained part of an occupied free territory while triestine cycling great and 3-time Giro winner, Giordano Cottur, was battling against fellow cycling greats Fausto Coppi and Gino Bartali.
Inspired by Cottur and Trieste’s plight, Dal Molin put together a team with Cottur as leader, calling it Wilier Triestina. The brand’s inimitable halberd logo (similar to a fleur-de-lis) was inspired by Trieste’s coat of arms. In Autumn 1945, the company assumed the symbolic name. Wilier Triestina was born, distinguished by its unique copper colored models. The rest is history.